GrandBrands: The Definition of Winning is Winning!

During the "Definition of Winning is Losing" period, GrandBrands made a deliberate decision to focus on a high performance culture and Maslow's hierarchy of needs, without primary concern for profitability. This era has served its purpose, and it is now time for that period to definitively end. Our focus is shifting back to sustainable and robust profitability across all facets of our business.

As we navigate the "All in the Family Strategy" roadmap, we will engage in deep and critical discussions about areas of our business that directly or indirectly impact our financial health. Specifically, we must address and optimize the following four critical areas:

• 1- Margin: Enhancing our product and service margins to ensure healthy revenue streams.
• 2- Compensation: Reviewing and refining compensation structures to align with profitability goals and incentivize efficiency.
• 3- In-house Finance Interest Rates: Optimizing our internal financing offerings to contribute positively to our bottom line.
• 4- Marketing Costs: Streamlining and maximizing the return on investment for all marketing expenditures.

As we make decisions about the strategies we are going to deploy within each section of this guide, we must always make profitability our first consideration. Every choice should be evaluated through the lens of how it contributes to our overall financial success.